A Piece of Pie identifies new opportunities for growth and superior market differentiation through in-depth anthropological research to uncover high-performing consumer insights. We turn these insights into specific and implementable actions tailored to your company and your customers.

A Piece of Pie puts the consumer/customer first. We discover peoples' unarticulated needs and translate them into business opportunities. In doing so, we add value through a unique combination of methods including traditional business consultancy, quality market insights and design thinking.xº

We work very closely with both clients and their consumers. Applying our unique methodology, we uncover real needs and profitable opportunities for growth. This forges strong links between the company and its consumers, creating long-term "win-win" situations.

Increasing profit, lowering risk and reducing time-to-market by enabling our clients to stretch and enhance their innovation capabilities.

A Piece of Pie delivers the full scope of the project to the client with a bespoke "dream team" of specialists exactly suited to the challenges. After delivering the project, A Piece of Pie supports any or all aspects of the action plan to bridge the gap between strategy and implementation.

The needs of top executives in banking have been changing rapidly in recent years, while the tools and systems for decision making continue to be the same.
A Piece of Pie identified the executives' unarticulated needs in an ethnographic analysis, and, based on the results, developed a smart system together with the client's IT team. The new system offered rapid and context-accurate information for decision making, saving time and reinforcing communication with the collaborators. The new information system has been adapted by companies in banking and other sectors.

We are a strong team of innovation professionals, highly experienced in business strategy, consumer & customer insight, and design thinking.

Our clients are multinationals and large-sized companies from all key sectors, ranging from consumer goods and electronics manufacturers to the financial services sector.

It's an exciting name that succinctly describes our expertise – to innovate, means to ensure our clients' have a 'large' piece of the pie. Wouldn't you like 'A Piece of Pie'?