A Piece Of Pie
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A Piece of Pie is a team of specialists covering three areas of expertise -business strategy, market insight and product and service implementation- to address the challenges of innovation. We draw on an international network of ethnography specialists in order to offer our services to clients across the globe.

Management Team

Anna Cucurull, founding partner

Business Strategy & Innovation Management

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Joan Vinyets, founding partner

Consumer Insight & Ethnography Research

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Steffen Becker, manager

Design Strategy & Implementation

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Board of Advisors

Dr. Rick Robinson

Senior Vice President of Luth Research (San Diego, USA)

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Dr. Christian Seelos

Director at Foundation Strategy Group (Geneva)

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Dr. Johanna Mair

Professor of General Management IESE Business School

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