< back to work examples Client: Building and management of commercial centres (alternative client title – Shopping Mall Developer) in Europe     To design a strategy to differentiate the retail shopping experience in their commercial centres and promote high-impact, distinctive concepts to attract new customers and increase affluence and conversion rates.   Changing traditional thinking of how both consumers and managers view shopping centres and promoting new concepts which are truly original. Conducting in-depth anthropological consumer studies to discover unmet needs. Coordinating centre-wide strategies on design, marketing, promotion, services, communication, and portfolio of shops within the centre. Securing the buy-in and cooperation of all major shops concerned.   Traffic to the centres increased by 20%. Average customer spending increased by 8%. This model has been incorporated in design of new commercial centres being built. Generated central fund to manage other centres.

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