< back to work examples Client: Financial services firm     To acquire new capabilities that will enable discovery of profitable differentiation opportunities and strengthen customers relationships, taking into account new customer behaviours and perceptions towards banking.   Initiating original in-depth anthropological methodologies to deeply understand customers. Promoting “innovators” along the business units to constantly generate opportunities.. Building through concrete challenges the abilities and methodologies for successful implementation.   Created a universal, inter-business units ‘language’ and customer understanding, resulting in clarity and commonality of purpose across the company. Creating a continuous flow of new high-performance concepts to feed the funnel. Tool box of methodologies to be applied in accordance with business objectives.

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