< back to work examples Client: Telecom company     To identify new business opportunities for mobile telephone services in places where fixed-line telephony is underdeveloped.   Undertaking focused anthropological research into consumer behaviour and unmet communication and information needs across Asia. Bringing together experts and customers to identify areas of opportunity. Identifying scope for co-creation with local consumers: High-value areas of market potential and practical customer application.   Defined two new, original business models for emerging markets satisfying specific customer groups in the retail and the education sectors. Co-created highly relevant new business models.

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