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Client: Multinational pharmaceutical company
To change the long-standing sales model between the pharmaceutical company sales representatives and doctors, which had become undifferentiated and ineffective.
Analysing in-depth how mechanisms are changing within the health industry.
Carrying out ethnographic analysis to discover unarticulated needs of doctors and the medical community.
Transforming insights together with the client into high-value solutions for doctors which are distinctive and differentiate the company.
Developed a strategic innovation portfolio with specific initiatives transforming the old models to new models with higher impact on prescription.
Successfully communicated changes within company resulting in all staff coming on-board fully.
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