< back to work examples Client: Leading manufacturer of electronics     To identify new global business opportunities for technologies and services for the elderly at home as a mid-term growth strategy.   Health industry foresight, both global and local (Asia, America and Europe). Identifying unmet needs and needs-based market segmentation via ethnographic study of the elderly at home. Transforming insights into growth opportunities through multidisciplinary workshops and screening. Business planning to bring opportunities to market.   Strategic entry into fresh markets. Client developed new products, including three short-term new product development opportunities and five mid-term product and service concepts.

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