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Gaining quality, in-depth insights for competitive advantage leads to bolder, bigger and more profitable opportunities. A Piece of Pie has an unparalleled ability to work worldwide with an international network of ethnographers to gather relevant insights for innovations. We transform insights into action:
- Uncovering consumers' latent needs
- Needs based segmentation
- Identifying local market trends and industry discontinuities
- Discovering emerging innovation paths
- Validating new concepts
- Co-creating with stakeholders
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Method overview
We employ a selection of research techniques to focus on the identification and transformation of customer insights. The techniques we choose depend on our clients’ unique challenges and innovation goals. Chose a method to view description:
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Field Observation Tours
Observing and mapping out the “owner” area or site to gather data on the use of space, and understanding key functional and organisational aspects of environments. Particular attention is paid to understanding flow patterns of both people and objects.
Insights: Behaviours and traffic patterns, motivations.
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Select another method for more information
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