Innovating through consumer insight
When we help a client to identify or validate growth opportunities via innovation, this is always based on a deep understanding of the consumer experience: their motivations, attitudes and behaviours. Identifying and meeting consumers' increasingly more complex needs is key to the success of any innovation.
To achieve this understanding, A Piece of Pie combines traditional research techniques with methods from the social sciences, such as anthropology applied to business. Applying traditional research methods to a large sample of the potential market is not enough to detect and confirm consumers' latent needs. Observational and interactive analysis, as well as first-hand experience within the context in question with a few consumers that are highly representative of the target, are the only effective way to achieve complete consumer insight.

Bridging the gap between strategy and its implementation
A Piece of Pie consultants are skilled in the three areas of expertise that drive innovation: business strategy, consumer insight and design implementation.
A Piece of Pie's interdisciplinary approach bridges the gap between strategy and its implementation. We help our clients to effectively transform consumer needs into business solutions. We work hand in hand with our clients to ensure they fully optimise their new opportunities, taking into account their specific culture and capabilities.

Assembling a Dream Team
Our services encompass a wide range of sectors and therefore require specific expert knowledge, from raw materials to artificial intelligence. We draw on our network of leading specialists from all over the world for specific projects and have confidential alliances with top specialists from firms such as Nokia, Intel and 3M to ensure we generate and/or implement the best innovation solution for our clients